Telemarketing combines the use of telecommunications with product information to promote products and services in a cost-effective manner. It also provides a key source of intelligence gathering for market, prospect and competitive information and enables you to have greater contact with the marketplace.

USES
Following are some areas that outbound telemarketing can be used to benefit your company:

Qualifying leads (advertising, trade show, seminar, direct response)
Prospecting for new customers and penetrating new markets quickly
Selling to marginal or mid-sized accounts
Up-selling products/services
Setting appointments, closing sales and,
reactivating lost accounts.

THE BENEFITS & WHY IT IS GROWING:
There are several reasons why telemarketing has been growing rapidly:

COST-EFFICIENCY
Cost of a field sales call in relation to the number of contacts made is becoming cost-prohibitive. With telemarketing physical logistics are eliminated (no downtime between calls, no missed appointments, no weather/traffic delays). It allows greater access to the marketplace. What is more by outsourcing to Rocket costs are related directly to the project or campaign.

TIME MANAGEMENT
Re-engineering has caused increased responsibilities for those who survived downsizing, and they have less time to see field representatives. Using telemarketing for appointment setting and pre-qualifying prospects will increase your field sales time. Most field representatives do not like prospect or cold calls; they prefer solid leads.

MARKET INTELLIGENCE/DATABASE TRACKING
Using a database or contact manager software program in conjunction with your telemarketing effort provides simultaneous intelligence gathering. This is the most important part of the telemarketing program. Vast amounts of market, competitive, and prospect information can be gathered during a telephone conversation. All of this information is put into the database for building a prospect/customer profile for future follow-up calls and marketing strategies.

Without doubt the telephone is the most cost effective means of precisely targeting your prospects. Its pro-active, interactive, fast, widely available, easy to use and delivers high conversion rates.

Our outbound call centre telephone executives are part of a close knit team of well trained and experienced professionals. It's their task to help increase your sales, test new markets, follow up mailings, clean your database, build relationships and ultimately boost your business.

Our outbound call centre like to talk your language. We are experts at making outbound calls on your behalf and helping you achieve profitable and long term relationships with your customers. Before commencing any work, intensive preparation and planning is undertaken in consultation with you the customer. We will then implement a strategy that parallels your requirements and sets in place a tangible tool to measure success.

With years of Direct Marketing and outbound calling experience behind us our philosophy is to test, test and test again. Getting it right is important to us. Our success is judged by our results.

Our Outbound call centre services include:

Direct Sales
Sales Lead Follow Up
Lead Generation
Appointment Setting
Information Gathering
List Cleaning, Conditioning & Mining
Event Building
Market Research
Seminar & Conference Booking
e-commerce
Welcome Calls
All Aspects of CRM